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How To perceive colours For Websites

One of the foremost vital aspects of web design is choosing out the proper set of colours for the web site. it’s ne’er enough simply to place 2 colours along and hope that your web site are going to be viewed by others. it’s very vital that you simply take time and replicate on what colours can work best. this text can make a case for some tips and tricks you’ll use on choosing out the most effective color set for your website.

#1: Use A Set Of Colors That Fit Your Business Image And Logo

There are many colors that you could choose from, but you selected the specific colors and color hues for your business logo for a reason. It’s wise to reflect on that reason and let that be the inspiration for the colors you use for your site. For example, if your logo has a black background with silver and gold lettering, your website might be one that utilizes a black, silver, or gold background with lettering that suits your website accordingly. Always make sure to use contrasting colors as these are easier on the eyes. This will require time and devotion as you must take time to reflect on the exact color combination that will work best for your site. Make sure to consult your web designer for information on what color palettes work best.

#2: Take Inspiration From Other Sites

The old saying goes “imitate, but don’t duplicate”. There are millions of websites out there which use different color palettes. Take some time to look at these sites to see what color palettes they use as well as where these colors are placed. Some sites will use different colors for their headers, different colors for each specific paragraph, and/or different colors for the radio buttons on the site. You should really devote a good amount of time to studying these different combinations so you can get a good idea of what color combinations work best for your site.

Website Development – Become Your Own professional

It is not necessary to be a computer “wiz” to develop your web site. You do have to know your product or service and be able to follow directions. Even if you have a web site consultant, “hands on” content and presentation development will be your responsibility-the buck still stops with you. Before you hire that web site expert, consider the following information. It may save you money and unnecessary waste of time.

One strategy is to utilize web site packages that provide software to enable you to select the number of pages needed, choose background color schemes, and will include “download” features that will identify various products and services you offer. These packages offer you control over content 24 hours, 7 days per week, as opposed to contracting someone at $450-$600 for initial development then $50-$75 per hour to generate the inevitable changes in content as you grow your business. In addition, most web site consultants include “fine print” detailed costs for adding pictures or changing landscape.

Although you do not have to speak an unfamiliar computer language to master the development of your business web site, you do have to know your product or service and a commitment to marketing and developing your business. Let’s take a look at the basics of web site development for a five (5) page site:

1. What do you want your visitor to see when they visit your site? Begin with “colors” for background and the printed words. Depending on the service or product, it will either be a soft gray background with black or maroon print or black or dark blue background with white print. Others may have pastel colors with soft print. Color selections are based on the product or message.

2. What information should appear first? The Welcome page should be viewed as the same as the welcome mat at your door. Its content will convey the purpose of your business or service. Your welcome message can be developed using the executive summary section of your business plan. You are introducing the product or service and giving your visitor a brief overview of what they can find on the other pages of your site. You are letting potential customers know they are in the right place.

You have 15 seconds to capture your audience. Not unlike other personal presentations, don’t waste time on unnecessary words. Get to the point. Entice them to want to know more. Information on this page, therefore, must be prepared by someone who knows the company and its products or services. Even with a web site consultant, no one can better describe your company than you. The basic facts will come from you. NO passing the buck here.

3. Who are you? The “About Us” page is your “brag bag” opportunity. This is where you talk about business accomplishments and expertise, awards and recognition. You can also provide a brief overview of yourself (especially if you are promoting consulting services) or background and expertise of any partners or key staff.

4. What are you selling? The product or Service page. Here is your sales pitch opportunity page. Describe how your product or service will be useful to your target market. Why is it unique? Who will it help? Why should they purchase it? This page, more than any other, will be fine tuned on a regular basis in the beginning. Wording, pictures, headings, etc. may need to be adjusted and revised as you develop and grow your business. For this reason alone, control over your web site should be a paramount consideration. Pictures are worth thousands of dollars.

Investing in an inexpensive digital camera is worth the effort and cost. Your ability to take pictures of your product and download to your site provides immeasurable savings of time, money, and aggravation in the long haul. Even when you turn the web site maintenance over to marketing staff, as your business grows, there is something to be said for a business owner who can not only manage but has basic mastery of its operations.

5. How can they purchase the product or use the service? The Contact and Order Page provides easy access to you or a company representative-essential to business growth. In this fast paced society, people still want to know they can communicate and receive immediate responses to inquiries they may have and gain clarity about the services or products they are purchasing. This page can include an auto responder (auto responder means providing a section for automated responses to questions. Individuals complete the form on this page, including name and e-mail information. In the comment section, they provide and specific concerns or questions. The message is automatically sent to your e-mail. You can automatically respond).

The Auto Responder is a great way to build your customer base and attract new customers while exchanging information and ideas. Including Auto Responders also suggests you care about customer opinions and concerns.

As an order page, you can investigate several e-commerce companies that provide merchant accounts so that people can buy immediately. Pay Pal is one free merchant on line account services. Your customers identify the product to purchase, can pay through a secured system and you follow up by shipping the orders. There is a charge for the sales transaction. The important consideration is knowledge that you do not have to expend hundreds of dollars in the start up phase to enter the competitive market professionally, ready to serve your market.

Be Mindful of Traps

After reading this article, you may feel challenged by the process of web site development. My suggestion is that you take each step a bite at a time. If you’ve decided to contract with an independent web site consultant, make sure you have direct contact with this individual via phone or visit. Prepare a list of questions including clarity about the level of control you will have over your site.

What is the rate for additional and ongoing costs? Have the consultant detail, in writing, exactly what is included in the basic development package, how they charge for maintenance of the web site, and when does it begin (for some charges do not occur until the site is up and running; for others charges begin as soon as they have completed the design).

Be sure the final contract for service is in writing, providing a clause for both to terminate the agreement, with proper notice, without penalties for you. Ask questions! Ask questions! Ask Questions! The only stupid question is the one you don’t ask. The key is that you establish a comfort level before moving forward.

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Successful business Sites

Do you create your web site simply to entertain yourself or does one need it to be an excellent net store? the actual fact is over eightieth of internet sites try to sell you one thing. there’s nothing wrong if you wish to urge some cash from the web site you created, however bear in mind to place some very attention-grabbing info on your pages. This info should be free, distinctive and necessary to as many folks as attainable.

Remember, Internet was built as a research network among universities in early 80’s and only after the introduction of first graphic compatible browsers it exploded with the commercial websites. Search engine will definitely rank you higher for that free content and other webmasters will definitely create links to your website if it has useful and interesting information. The ratio should be 90% of free information and 10% of commercial content. You can only increase the percentage of free information.

There are also other reasons why to provide people with free information in the field you are making money: they will study, they will see that you know what you are talking about, and they will trust you! Excellent reputation is the main thing (the key to success) in doing Internet business. It must be built by years of hard work and could be destroyed in minutes.

What are the secrets of some commercial websites?

1) Content. As I have already said: free, unique and interesting.

2) Good design (website design must be clean and user-friendly, unprofessional design speaks for itself)

3) Search engine-friendly (Search engine optimization is complex set of knowledge on how to be number one in search engine listings)

4) Link building strategies

5) Company branding.

6) Excellent customer care and support (remember those notes 24 hours 7 days a week? This must be really true for a good commercial website)

7) Wise goods selection (You may think that people selling everything on the Internet but that is not quite true. There are some things that stores do not offer via the Internet and you need to find those things and offer them. Be a pioneer!)

These are the major factors that play role in building successful commercial websites. However, you need to search, study and select your own ways to online success. Remember, Internet is a very flexible and constantly changing environment; things that worked well several months ago may be completely useless in the present. Search and try! That is my main advice to succeed in online business.

Thanks for reading.

Where’s Your Web Site?

This simple question can take on several different forms, but if you have your own web site, all are equally important. Don’t worry, this isn’t a sales letter, and it’s well worth a read.

That opening question can mean “where is your web site hosted?”, or “where in the search engines is your web site?”, or it can mean “where in your marketing does it appear?”

Let’s take the first option. Do you actually know where your web site is held? To most people, it’s not really that important, as long as you receive the service you require. The problem comes when you don’t really know what’s available. Get your current web site provider to tell you exactly what you are getting, and how much you are paying for each component of it, and then compare it with other companies. This is a very competitive market and you need to know what you can get for your money.

The next question is vital. Do you know whether people are finding your web site from search engines, and what they are typing in to find it? There are many key phrases that the majority of people use to locate businesses or products and services. Some of these will be obvious, but others can be more obscure.

You can use little tricks to gain more visitors. For example, there may be a common mis-spelling that people use to find your site that you could take advantage of. Sometimes, you can achieve top results by implementing such terms into your web site content. Analyse your web site traffic, or ask your web site provider to show you a report on how your visitors find you, then work out an action plan to improve the results. The key to a successful web site is constant monitoring and ‘tweaking’.

Thirdly, where is your web site on your marketing material? For most businesses it should be on your business cards, letterheads and stationery. It should also be included in any advertising you undertake. If you have an answering machine, tell your callers about your web site and its’ address on your greeting so they can view it whilst they await your return call. Create a signature for every outgoing email message that you and your company send out, with a link to your web site. Also, ensure that everyone in your organisation knows what your web site address is.

Use your web site as a marketing tool when talking to clients and prospects over the phone. Ask them to look at it while you speak and direct them to relevant areas instead of posting out brochures. With a more visual and immediate response as this, you could gain more customers. Why not place small window stickers in your vehicle windows? Think about how many people you pass during your average journey to the office. If you have remote staff or field staff, think about how many people will see their vehicle during a day. With today’s traffic, most drivers have plenty of time to write down the address!

Why You Need A Web Site

“I have a small business with just a couple of employees and I don’t think my product can really be sold online. Do I need a web site?”

In this day and time, there is very little that can’t be sold over the Internet. There are over 20 million people shopping online, buying everything from movies to cars to real estate property. Research predicts that revenues will be over $200 billion in 2004 and will grow at a rate of 30 to 50 percent over the next few years. These numbers alone should be enough to persuade you that you and your business should be online.

Regardless of whether you sell your product online, you should at the very least have an online presence so that customers, potential employees, partners and even potential investors can easily and quickly find more information about your company, the products and services you have to offer, as well as how to contact you.

But Can I Afford a Web Site?

Given the competition and current market trends you can’t afford NOT to. Think of your web site as your new marketing tool which, when applied correctly, will generate a return on investment. Your competition is probably already on-line and you need to use every possible avenue just to keep up. You should look at having a web site as an investment in you and your company’s future.

So whatever time or money you currently spend on marketing, supplementing it with a web site is probably a good idea. Your site will help you expand geographically and compete on a much larger scale.

Leveling the Playing Field

One of the most wonderful things about the Internet is that it’s helped to level the playing field when it comes to competition with the bigger companies. With a professional-looking web site, your small business can project the image and professionalism of a much larger company. It’s also a good signal to potential customers that you take things seriously.

Breaking the Ice into e-Commerce

Taking credit card orders over the Internet is quite an investment, especially if you don’t already have a merchant account. There are several e-Commerce solutions that can be custom-built for you that use payment gateways such as PayPal, which only requires a bank account and an email address. Customers can pay you through their credit card or even their checking account, and it’s a great solution if you’re looking to test the waters.

The Bottom Line

To be taken seriously, it’s not enough that you simply have a web site, but you must have a professional-looking web site. Many customers now search for information online before making a purchase; your web site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by Uncle Bob, your chance at making that good first impression will be lost.

No matter what size your business is, and even if you’re not planning on selling online, a well-made web site is essential for any business. If you don’t have a web site, you’re already losing business to companies that do.

Why Less Is a lot of once It involves web site Content

Websites square measure currently the most searching front for many businesses and that they square measure currently vying to induce the eye of the mass public that is why less is a lot of once it involves web site content.

Attention span

The data road is swamped with most information however typically attention spans will be terribly short. somebody is trying to find a service, they have to seek out it quick however wish the most effective deal.

A website has been found, but the website content is way too wordy, the sentences are too long. All the reader can see is a web page full of text that they have to read.

The reader switches off in horror. “I don’t want to read all that! I just want to find the right service”.

Too much information

Some business owners are very passionate about their business and sometimes this can come across in the website content, unaware that potential clients just have two question: Can you do the job and how much?

If there is too much information, potential clients may be inclined to believe that you can’t do the job and look elsewhere. Wait a minute – COME BACK. Once gone, they might never return. The website content hadn’t sharply hit the hammer smack bang on the nail. Gotcha. Instead the website had danced around a bit.

Road rage

Potential clients can be a bit like people who suffer from road rage. Their nerves are so brittle and they don’t take any prisoners. They won’t want to give you any business if the website content dances around the bush.

About us page

This is a crucial page that most website owners should hit the nail right on the head about what their business does within the first sentence.

As a website editor who has been editing top brass websites like Public Health England, Virgin Media and many local council websites, I am given content from web authors and sometimes I groan.

I can take an A4 page of content and cut it down to just a few sentences with the addition of bullet points if need be, especially if the content is for the www and not the intranet.

Intranets

Intranets are known to be aspect of a company that staff only use if necessary; since in most instances they are used as a dumping ground for information and bogged down with so much content that staff rarely browse to see what useful information they might find.

Browse! Are you mad?

It goes to show that quantity does not truly count, it’s quality that counts. On a final note, the good thing about content is it can easily be changed; it’s not stuck in stone like the printing of a book.

A website can be reviewed and edited professionally, viewed by the eyes of someone who appreciates the beauty of content getting to the point without causing readers to feel irked.

It can be all in a day’s work.

How to Make Your Own Website For Free

If you like the Internet and surfing through the billions of web pages on it then you might be thinking that you also would like to have your very own web page. Well, fortunately you can create your own web page for free and have it online so the whole world can surf the web and see what your web page is all about. If you want to learn more about building your very own website for free, simply follow the steps below and in a short period of time you will have your very own web page!

Step #1 Make a Plan

Before you start your web page you need to have a plan. You want to know the focus of your site and what kind of information you will put on your site, as well as how you want to design it. Having a plan and a strong sense of what you want to do will make finding a webhost and actually designing your site a lot easier.

Step #2 URL

You will need to register a URL if you want to make up your own, but this step will cost you a few dollars. Not much, but it’s not completely free. There are many sites, however, that will give you a free URL on their server so if a few dollars is a problem do not fear… you just have to search out the different sites that will allow you to do this. It is also important to make sure the hosts you find will allow you to carry out the plan you have for your website.

Step #3 Host

You will need to find a host. Granted, you may have already done this when setting up your URL, but this needs to be discussed more in depth. You want a free host that allows you to upload information with as few restrictions as possible. Also, you want a free hosting account that has uptime the majority of the time and that won’t penalize your site if you have too many visitors. Look into all of this information before deciding on a free host.

Step #4 Design

Most free hosts also have tools that help you design your website. While these can be somewhat limiting, they are very easy for people to use, even those with little computer knowledge can produce a decent looking web page. So, if you are just out to design a free website for your own personal use then it will certainly meet any needs you might have.

Step #5 Market

Now that your site is online you need to submit the URL to search engines, get other websites to link to you, and include information about your site in blogs and forums so you can get more visitors. Really, creating your web page is amazingly easy and can be absolutely free. Go ahead and get started and enjoy having your own web page today!

How Does Your Website Make Me Feel?

When people think about the Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a “techy type”.

But for me, the most intriguing aspect of your online business isn’t about the technology. It’s about human connections, and how you can create these in a virtual environment.

It’s commonly understood that “people buy emotionally, not intellectually.” Even when people think they’re making a rational decision, powerful subconscious factors come into play. To sell effectively, we’re told to anticipate our customers’ needs, to demonstrate that we “feel their pain”, and to respond to clues in their body language and tone of voice.

In the “real world” we do this very well. And we know that if we can have a direct, in-person conversation, there’s a pretty good chance that we’ll close the sale or keep a happy customer.

For the online visitor, your Website is the next best thing to that in-person conversation with you, your colleagues or employees. And since so many people are researching products and services on the Web, it’s critical that your site has maximum impact in persuading them to take the next step with you.

So how does your Website connect emotionally with your visitors? Do they feel listened to, understood and appreciated by your Internet presence? Are you instinctively meeting their real needs? Do your existing customers feel supported and valued when interacting with you online?

Or are you failing to evoke the crucial emotional responses which can significantly enhance your response rates, sales and ongoing return on your Web investment?
The Critical Emotions for Website Success

I’ve been working with client Web strategies in a wide range of industries since 1995. Based on this experience, I’ve identified some key emotions that you need to evoke in your online visitors to create and sustain a profitable relationship.

How well your Website does this can have a major effect on the visceral, instinctive reactions of your visitors, and their propensity to buy from or connect with you.

In total, I have twenty criteria for emotional connectedness that I suggest for any Website. That’s too many to discuss in this article, but let’s look at a few highlights:

Do I Feel Recognized?

When we first meet in a business setting, we’re introduced, or we introduce ourselves with some statement about what we do, and why we should connect with each other.

When we talk with customers or prospects, it’s important to show very quickly that we understand their issues and needs, and that we have ideas and solutions to address these.

The most important task for your home page is to accomplish this initial introduction. You’ve heard the “ten-second” rule about how long a visitor will stay on a site that doesn’t engage them.

So, does your home page really tell me what you do? Does it speak to me in specific terms that make very clear what services you provide, and what type of customers or clients you work with? Does it use language that I’ll understand even if I don’t know the jargon of your industry or specialization?

Sounds simple?

There are astounding numbers of Websites that fail to provide basic information on the home page.

If your goal is to get the customer to visit your store, does your home page clearly show your location, and how to get there? Every time you force the visitor to make a decision, such as “Do I click on the Contact Us page to find their address?”, you open up the possibility that they’ll make the wrong choice (from your viewpoint), or worse still, they’ll just leave.

And is it clear to me whether you can – or would want to – help me? Are you geared towards corporate bulk buyers, or small businesses, or both? Do you operate nationally or only in your immediate location? Will your visitors know what you mean by generic terms such as “business systems” or “total business solutions” or should you be more specific as to what you offer?

Do I Feel Engaged?

As we continue our “real-world” conversation, we start to find common points of interest, whether personal or professional. We begin to feel that we can relate with each other, and this helps to build our business relationship.

So your Website has to make the visitor feel drawn in – that they want to know more about your business, your products and your services – but again, from the viewpoint of their needs and interests. And you have to give the visitor a clear sense that you want to find those points of connection, and to learn more about them.

If the visitor doesn’t feel invited in, if they feel left to themselves to find their way around – if they’re overwhelmed, confused, or simply not interested in your site, they’ll leave.

Does your site present a bewildering array of manufacturers, products, or options without any guidance as to selecting from these? Think about the conversation that you’d have with a customer in your store. You’d find out what they were looking for, and then you’d ask a number of questions to help them find the right solution for their needs.

So how can you mirror this process online? You could offer a “Help Me” page that guides visitors through some Frequently Asked Questions or other choices and provides links to recommended products based on their answers. You could incorporate an interactive chat facility with a customer service agent during office hours, or access to a searchable knowledge base.

Do I Feel Convinced?

If the visitor is seeing your business for the first time, they need to be comfortable that you are who you say you are, and that you can deliver what you promise.

One of the most important elements in establishing this part of the connection is to show the “faces” of your business. Have you noticed how many Websites don’t name any of their owners, or the people that customers will interact with? It’s much easier to have a conversation when I know who I’m talking to!

Customer testimonials and other third-party endorsements are critical elements in establishing trust – they say far more about you than your own marketing statements. How many sites have we all seen that trumpet “nationally recognized” or “premier provider…”? Prove it!

Include client quotes and success stories right across your site where they’re front and center as visitors are engaged in your content. If you win an award, tell the visitor what that means for them in terms of how you were evaluated.

Do I Feel Motivated?

Towards the end of our “real-world” conversation, we’ll hopefully close a sale, or we’ll talk about some next steps, or we might say “Let’s stay in touch”. To do that with our online visitor, we need to persuade them to buy something, or to tell us who they are, and give us permission to reconnect with them.

Too many Web pages tail off with no call to action or directions about where to go next. If you don’t issue a clear invitation, you again leave it to the visitor to work out what to do – and you run a big risk of losing them.

So at every point on every page where the visitor might be thinking “Tell me more”, or “How do I get this?”, provide a clickable link to the next step, to your shopping cart, to your newsletter subscription page, or to whatever you want them to do. Don’t wait until the end of the page – they may never get there! Look for the emotional “tipping points” on every page where they’re ready to talk more with you and grab them in the moment!

Diluting the Connection

Of course, it’s all too easy to undo all the good feeling that we create by frustrating or annoying the visitor, or simply by giving them a dead end.

One of my favorite bugbears is the site search engine that allows me to enter my query, and then tells me “No results found. Please try again with different search terms”.

How is that supposed to make me feel? What was wrong with my keywords or my parameters if the search page allowed me to select them? Am I being stupid? Or do you really not want to help me?

Your visitor is clearly looking for something, and has taken a step towards connecting with you. So how about a results page that lets them know that you can’t immediately answer their question, but offers a link to your contact form so that they can send a question, or some tips or suggestions on how to find more information.

The ultimate customer service feature is an opportunity to interact with a live assistant – if your site offers this utility, the search results page is a perfect place to maximize its visibility.

So how “Emotionally Connected” is your Website?

I hope that I’ve sparked your curiosity enough to take a fresh look at your Website.

Think about specifically why visitors are coming to your site, what might be on their minds, and review your copy and navigation accordingly. Think about new customers and existing ones, employees, media – everyone who might have a reason to visit. Are you doing everything that you can to create an “emotionally connected” experience for everyone?

The right mix will gain you significantly higher time spent on your site, more calls from pre-qualified leads, more signed contracts, happier repeat customers, attention from new markets, offers of strategic alliances and collaborations, and insights into creating successful new products and services.

Running a good web site

Running a good web site could be a continuous method. I actually have compiled 5 (5) ways that of doing it on an everyday basis.

1. Maintain and Optimize Your website.

Maintenance is ensuring your website is technically prepared for guests. To do this, an online {site|website|web website} owner must frequently run site medicine to unearth common issues, appreciate browser compatibility, load time performance, dead links, link quality, writing system check, HTML, style and directory registration readiness. you’ve got to create certain your website is optimized all told areas mentioned.

2. Attract your visitors.

Nobody can resist a free offer. You have to reward your visitors with loads of free stuff. Giving something for free creates the demand for them. You also need to update your web site regularly, add fresh content, update time-sensitive information, and offer good\ deals/discounts/promos/special offers to give your visitors a valid reason to return to your site.

3. Track your visitors.

An effective web site contains a functional counter that can tell how many visitors are coming, where are they coming from, and which website(s) referred it. With this information on hand, you can identify which marketing campaigns, banner ads and page content to display on your web site.

4. Understand your customers.

If you identify and understand your visitor’s demographics, you’ll be able to understand what types of people are interested in your site. You can then identify potential new visitors, and target your promotions to those segments for best return on investment.

5. Communicate with your customers.

Keep in touch with your visitors by setting up an e-mail mailing list. E-mail is the most cost-effective way of announcing news, promotions, product releases or tips to your visitors.

Additionally, the more you establish your rapport with your visitors, the more useful you can make your site to your existing visitors.

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Do You really want a web site To Succeed

Rosalind needs to share her sacred poetry with a wider community. Alas, poor Rosalind lives during a remote city.

Jonathan may be a graphics creator WHO settled during a mountain resort community when he left school. He would really like to start out a graphics business during this new location however workplace area in native buildings is much too pricy and his meager advertising budget would not attract enough customers to induce started.

Merle was a secretary at a college for many years. She retired recently. She misses the interaction with students. And spends her time surfing the Internet. She has an idea for starting a business matching students with other students in her community who are looking to share housing. And thinks the Internet would be a perfect avenue to reach out to them and attract clients.

What do they have in common?

  • They need to reach a wider audience.
  • They have a product or service to sell.
  • They have a talent to promote.
  • Their funds are very limited.

If you can relate to a few of the above and answered “Yes” this sounds exactly like me!

Well, you need a website!

Thanks to modern technology, the rapid advancement of the Internet, computers, and peripheral equipment, the Internet offers individuals an avenue to inexpensively market, promote, or sell a product, service, or business. People across the planet will have immediate twenty-four hour access to your website.

In fact, anyone with an Internet connection and a few basic computer skills can easily build a website for free or very inexpensively.

So, what are you waiting for?

Having a website is a convenient and cost effective way to market your business and reach a larger consumer base. Once it was thought having a business on the Internet was out of reach for the average person. That is certainly no longer true! Make it your goal to build a website here and now!

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