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Pick Up Your Own name

Think up a reputation and check if yourname.com is on the market. Personally, i favor to use http://www.whois.com to ascertain if a site name is on the market. you’ll additionally check the mortal contact info exploitation “whois” service if you would like to barter concerning buying the domain you wish from those who registered it 1st.

To register domain name for our customers we use:
http://www.godaddy.com
We are not affiliates with Godaddy in any way, but I think this is the best online company which provides this service. Their rates are low and you will have 24 hours access to your control panel to change the domain name information in case your office moves or phone number changes. This is very convenient.

If you can’t get that exact name as a dot-com, choose another name. Your site title MUST be the same as your domain name. People won’t remember your domain name, but they will remember your site title if they choose to add your website to their favorites. It will also help to provide better place in Google listings. There are several rules to follow when you choose the domain name:

1. It must be as short as possible but don’t make it something like abc.com only because this domain is available. Be reasonable.

2. Make it memorable. It must represent your company and it is not a bad idea to make your company name as a domain name.

3. Make it include your keywords, something like allwebdesign.com if your website is about web design. This advice is related to search engine optimization issue. Most of search engines like to get “main” keywords in the domain name, title and website description.

4. The domain name must be first level domain, not the sub domain of a bigger website. For example, it is not a good idea to use [http://mydomain.somebigsite.com] as your website name. The first level domain costs about $ 9 dollars and it not an excuse to have business website on a free sub domain. Search engines also do not like such domains and you automatically will be placed lower then your competitors in the search engine listings.

5. It is better to buy a domain name separately from the hosting plan. A domain name is much more important then a hosting provider. As I noticed, the average duration of a web hosting company life is one or two years. If your hosting provider disappears from the web, it may be a problem to get your domain name transferred to your new hosting provider.

It is not difficult to buy and register a domain name at all. You will be given a number of questions related to your location, position and contact information. All this information will be used during the domain name registration and any person who uses “whois” service will have access to that information, so it will be wise to enter only your business information and not to use personal data. When you buy a hosting plan, your hosting provider will send you the letter with the name server ips. You will need to send those numbers to your domain name registrant.

Now you are ready to select a web hosting provider and buy a hosting plan.

Why a Custom web site ought to Be Your Next Target

Your website is that the primary spot that tells your cluster of onlookers why you are superior to your rivals. It helps in building your identity during this extremely competitive world of net. But, does one extremely suppose while not a sexy web site it’s doable to remain ahead of your competitors? No. this is often the place the importance of a custom website comes in. It helps you to form your own specific one in all a form business character to let your customers grasp your business higher and recall your image.

We realize this wouldn’t be sufficient for you to comprehend why a custom site is important to improve business in this tough competition. So let’s focus on some points that will give you a superior comprehension.

Visual claim:

Dorothy Parker has appropriately said, uniqueness is a wild personality and a trained eye. Thus, when you decide on a modified site, you have a complete degree to make it as imaginative as could be expected under the circumstances for your objective gathering. You can experiment with everything without exception that you can consider. So you can make new things and use it in your site outline to draw in your gatherings of people. This way you’ll soon get an edge over others. A highly reputed website designing company in India that comprehends the vision of your organization and best in class innovations can help you make an excellent custom site.

Adaptability and clean code:

You need your site to scale with your business? Your custom site can without much of a stretch do that. You can easily make much of money and grow your business with the help of this custom website. Additionally, utilizing the clean code would help you make your site website search engine friendly.

Branding:

If you want people to do business with you then obviously you need to earn their faith in your business. What’s more, how would you do that? Obviously, through the marketing strategy. With a custom site outlined innovatively, you can emerge from the crowd and get fame. Your audiences would love this factor and will do business with you.

One of a kind:

Since your site is altered, you’ll stand apart from others and will have your own particular identity. It’s all yours and you no more need to stress over any other person in the same business utilizing the same layout as yours.

Professionalism:

Have you been to a site that looks dreary and not in any way fascinating? Well, we’ll have been to. In the event that you don’t want your site to be one among them, it is ideal to go for an expert and customized site. A custom site has polished methodology and will emphatically impact your visitors.

Graphic style mistreatment Color

Color is everyplace and conveys a message although we do not comprehend it. whereas this message will vary by culture it pays to grasp what colours “say” in your own corner of the universe, and even what color means that to your target market.

If you don’t think that color speaks just complete this sentence, “red means —- and green means -” even a child will know what red means stop and green means go. If such simple ideas work for all of a given culture or market what could it mean to the graphic design of your website, brochure, or product if you know some of this information.

First let’s start with the basics. The color wheel. We’ve all seen it. The color wheel shows the basic colors, each wheel is different in how many shades of each color is shown, but they are essentially the same.

Color harmony, colors that go together well. These will be colors that are next door to each other on the color wheel. Such as blue and green. In reference to clothes these colors match each other. Instinctively most of us know which colors go together when we dress ourselves every morning.

Color complements, colors that set each other off, they complement each other. These are colors that are opposite on the color wheel. Such as blue and orange.

Color depth, colors can recede or jump forward. Remember that some colors seem to fall back such as blue, black, dark green, and brown. Other colors will seem to step forward such as white, yellow, red, and orange. This is why if you have a bright orange background it may seem to fight with any text or images that you place on it. The orange will always seem to move forward.

Now you have the basics so let’s go further. Just because to colors go together or complement each other doesn’t mean that yo necessarily want to use them on your project. I opened this article with the meaning of colors now here is an example, keep in mind this is one example from western culture.

Color Survey: what respondents said colors mean to them.

Happy = Yellow Inexpensive = Brown
Pure = White Powerful = Red (tomato)
Good Luck = green Dependable = Blue
Good tasting = Red (tomato) High Quality = Black
Dignity = Purple Nausea = Green
Technology = Silver Deity = White
Sexiness = Red (tomato) Bad Luck = Black
Mourning = Black Favorite color = Blue
Expensive = Gold Least favorite color = Orange

So in designing your project it’s important to know what colors mean. You can now see why a black back ground with green type would be bad, beyond being nearly impossible to read, if your target market thinks that black represents mourning and green makes them sick. There are exceptions to every rule of course.

So you may want to include some research in what colors mean to your target market. Colors that would get the attention of a teen would probably annoy an older person and the colors that appeal to the older person wouldn’t get a second look from a young person.

Color may be one of the most overlooked aspects of design.

Essential Tools Every Website Designer and Marketer Needs

Appealing to others is really important when you have a web page. This is because you will not have any personal contact with visitors and cannot persuade them to buy from you or come into your store, not personally that is. Your web page is your medium for persuasion so you need to put as much thought and effort into the design of your website and how it will appeal to potential customers as you would into a physical store. Unfortunately, a lot of web designers and marketers don’t think of their web pages this way and make a lot of mistakes that cost visitors and sales. Don’t let this happen to you, instead focus on the importance of appearance and have fake visitors visit your site and let you know what works and what does not, anonymously of course, before you launch so you will have some real web input. Beyond that, there are some other important tools you will need to utilize as well if you want to have ea successful website.

Tool #1 E-mail

This seems obvious, but not everyone truly realizes the importance of e-mail. In fact, most people use the Internet solely for e-mail and then for surfing only secondary. Amazingly, there are some people who only use e-mail and do not surf at all. So, having e-mail addresses that are easily found and that use your company’s name or your domain name as the direction rather than the hotmail account you started in college is really important. And above that, it shows you are professional and that your website is important to you.

Tool #2 Online Payments

Whether you are a website designer and marketer designing a website for a customer or advertising your own services, you will need to know about online payments. In the first scenario you will need to know how to incorporate them into a website for your customers so they can carry out e-commerce and in the second scenario you will need online payments to be accepted on your website in order to be retained by individuals needing your design and marketing help.

Tool #3 Design

Even if you are a professional designer and marketer you still need to know about design and how the design of a particular website will influence customers as well as the colors used. Just because you are a professional does not mean you know everything, so before each project do some research and find the new tools available to help you design.

There are many tools you will need as a designer and marketer, and depending on your strengths and weaknesses those tools will differ. However, these are three basic tools every website designer and marketer needs regardless of skill level.

Your Website Should Be Selling

It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the common answer is, “I don’t know?” It seems to me that having a website is more of a reflex than something that is planned to help grow sales for the company. In other words, “Every business has one, I should too.”

This is of course a little unfair. Too many companies have been stung by website designers in the past, with websites that are not designed to sell their company. When it comes to selling on-line it comes down to a no-nonsense approach. Your website should be designed to deliver information to a visitor so that they can make an informed decision about purchasing from you. So this requires your website to be well laid out, to the point, answer the most common questions and have a clean layout. Once your website is achieving these points you will start selling.

When planning your page copy, keep in mind the following points:

  • Be concise, call a spade a spade, not a fabulous ground displacement tool.
  • Avoid superlatives such as, “we are number 1!” common reaction is “no your not!”
  • Don’t write to fill in space. Large pages can put off visitors from reading anything.
  • Put the important stuff at the top!
  • Have other people that are unfamiliar with your product, service or company read your copy. Make sure they don’t have any questions. If they do, answer them in the copy.
  • Give your website designer full editorial control. You may not like this one. Most website designers have experience of what should be where on a website. Some website designers/web marketers know how it should be written. You may pay extra for this, you need to ask them about it.

If you are unhappy with the results of your website it can be contributed to many factors. These factors are all solvable and generally fit under the headings of, Page Copy, Search Engine Validity, Layout and Usability. By solving these issues your website will begin to be an asset to your business.

Web style is way Deeper Than a fairly Face

One of the primary things we predict of once considering a replacement web site is however it’ll look. whereas this can be a very important purpose to stay in mind, it’s faraway from being the foremost vital from a selling and SEO position. Obviously, a sexy website is critical because it is sort of perpetually the primary factor prospective shoppers can notice. however it’s what is behind that pretty face that creates a true distinction.

While you’re deciding on your colors and fonts, be sure you to put how you plan to use your website in your marketing strategy at the top of the list too. You want to be sure to build your site around SEO and SEM strategy, not in vice versa. You can build your site in reverse and make the marketing end secondary, but my experience this makes optimization much more time consuming.

When in the planning stages, be sure that either you or the professional you hired does keyword research and there is a plan in place on how to utilize these keywords effectively. Google and the other search engines don’t care what your website “looks” like. because they don’t actually “see” them. What the crawlers look for is relevancy to the search query through keywords and content as well as accounting for readability.

Trying to account for these points after the fact can be a bit tedious and very time-consuming. Hummingbird is quite keen on keyword stuffing. It actually isn’t even about stuffing, but more about are keywords being used in relevant sentences. In other words being able to go back and randomly add keywords after the fact is not really an option anymore. Your best bet is to have your written content that has been completed based on keyword research ready to go.

Another at least as important aspect as looks that wins big points with both search engines and users is functionality. Google seeks out broken links on your site and can punish harshly for them. Competing in the world of SEO can be challenging enough, you’ll want keep the strikes against you to a minimum. This is also a quick way to drive users off quickly.

Keeping the back end of your website in order is equally as important as the front end. While considering your design one must also consider how the back end is going to piece together as well. Keeping this in mind will save you a great deal of time, help with the SEO as well as user experience.

Earning From Your Website

Before you start building your site, ask yourself “WHY?”. Why did you decide to build your own web site. How are you going to earn money? Creating simple homepage will not get you any money at all nor you receive lots of visitors. Your website must be the part of your business. It also must be the part of your business plan.

When you are planning your website, ask you the following questions:

1. Who is your audience?

Your main goal is to provide information to meet the needs of your key audience, in a manner that is user-friendly. Audiences may include your clients: businessmen, professionals, etc.

2. What goals do you want to achieve with this site?

What problems is your Web site trying to resolve? What are the advantages to having a Web site? Think about these questions as you prioritize your goals, and use them as a guide in your decision-making.

3. Is the information you want to provide the same information that your audience wants from you?

Your perceptions may dramatically differ from their perceptions! Involve your visitors, listen to their comments, test your site with them. Approach your information as if you were a user visiting your site for the first time. Does it make sense?

4. Is your information easily accessible?

Do not put up roadblocks! Make information available with as few “clicks” as possible. Always make contact information readily available. Don’t put up “under construction” pages — this frustrates users, who may not return to your site.

5. Is your content style appropriate to your audience?

Unless your users are expecting to find a text-heavy page, keep your copy simple and short. If it isn’t immediately obvious what the purpose of the page is, the user probably won’t read more than one or two sentences before moving on.

6. How will you keep the content up-to-date?

Who is responsible for hosting and updating website content? How often will he or she do it?

7. What is the structure of your site?

It is very helpful to sketch out a “site map” of your content in order to organize it effectively. Site maps help determine navigation across your site as well as the “breadcrumb” element on your pages. It may be helpful to create a map of your content as it exists on your current site, and another for how you envision the organization of your new site.

Unlocking the Power of Your Website!

Why do some web sites reap huge benefits while others just get lost in the shuffle? Do some web masters have a secret that most of us have overlooked? Actually, there is a secret to unlocking the power of your web site and it has to do with words. When communicating via the web, words truly make all the difference. And the only way to get the most out of your website is carefully choosing what you have to say and how you say it.

Is There a Difference When Writing for the Internet?

As a writer for a multitude of projects, I’ve noticed one very important distinction when writing for the Internet. That distinction boils down to less verbiage with more impact. What that means to you is making sure each word counts. Because people scan verbiage on the web it’s important to use words sparingly but they must be words that have power. Why? Because behind every well-written message, you should hear: “I have something that you want or need and you can hardly wait to get it.” Consequently, to get it right, you have to use words effectively.

Content is King!

People pay a fortune to have beautiful sites created yet they neglect the content! Without good content, all is lost. And although you have the freedom to place as much information on a web site as you choose, reader’s want information quickly therefore each word must be well thought out. Material that is too wordy may act as a deterrent. So bear in mind that “Content is King!” You may have the most beautiful site ever created but without excellent content your site will not be successful. When all is said and done, to motivate potential clients to take action, your message must be transmitted in such a way as to convey professionalism, sincerity and credibility.

Tips for Effective Web-Based Documents!

Consider your web-based document as though it were an advertisement because that’s exactly what it is. And good commercial advertisements often take creative license. While the sentence structure may not always be perfect, the verbiage must be creative, interesting and appealing to the ear and eye. As you prepare to put your site online, the following few points should be considered:

1) Writing is subjective which means some people will love what you have to say while others are just waiting around for an opportunity to criticize. Be concerned only with getting your intended audience to hear and appreciate what you have to say.

2) For web site writing, less is more. The attention span of most visitors is limited so make it easy and quick for visitors to find what they want. To have impact, web content should have about half of the word count of its paper equivalent.

3) No one specific web site will meet the needs or the appetites of everyone, therefore you’d be wise to choose a specific target audience and focus your attention on that group of individuals.

4) Share your information in a way that presents your product in an exciting, innovative way. If your copy is ho-hum, you’ll lose the reader before they begin.

5) Nothing on the web is static which means change is both common and necessary. Therefore, be willing to progress by changing the content on your site periodically. If you prefer not changing the content, add a newsletter or an article.

6) Make sure that somewhere in your copy, you encourage readers to take action. If you want your audience to contact you, include easily found contact information. If you want them to use your services, make it easy to buy or inquire.

7) Instill passion and enthusiasm in your copy. If you’re not excited, how can you expect someone else to feel excited about your product?

8) Make your site easy to scan. Since most web readers scan pages rather than reading through word-by-word, highlight the important points by using headings and bulleted points for emphasis. Make it easy to go from page to page.

To unlock the power of your web site, keep in mind that you may have a magnificent site but without excellent content your site will have little impact on the web. Sites created with over the top presentations, often neglect or ignore the copy. In truth all that showy, glitzy stuff will be of very little consequence without meaningful content. People may be impressed for a moment with flamboyant graphics but when all is said and done, they are primarily interested in an easy to read, beneficial site that offers something of value.

Earn On Offshore Web Design and Development

If you’ve got some expertise in computer style and need to create smart cash you’ll be able to strive acting as IT-outsourcing partner. Learn a lot of what you must recognize and the way to start out.

Why offshore web design and development?

Offshore computer style and development facilitate to stay costs a minimum of 3-5 times less, as an example, average hourly rate of net development services in USA is $35-75; in Great Britain – $25-50, in land – $5-20.

How it works?

Typical plan is like that:

  • You find a client who needs a web site, ask his/her requirements for the project and send to your offshore partner company.
  • The partner makes a proposal and gives you the project estimation basing on his hourly rate, for example, $10.
  • You mark up the rate $10/hour as high as you wish (and can – taking into consideration competition in your region, level of demand for web design services, and other marketing factors), for example to $30/hour, and sends the proposal to the client. So if the web design project is estimated on 50 man-hours of work, you charge the customer $1500, from which $500 you pay to your offshore partner company, and $1000 is your profit.
  • The partner company works on the project and delivers it to you along with copyright for the work.
  • You deliver the site to the customer.

Result – you have a satisfied client and good profit from the marked up price.

How to start?

The first and most important step is to analyze market in your region and decide if it’s worth to start this business.

If you already have your own web design company it is easier for you because you already know situation in the market, gain certain reputation, have clients list, etc.
But don’t be afraid if you are new to web design business. Believe in yourself and work hard and finally you will be rewarded for all your efforts. As in any type of business, starting the one in web design area, you must ask yourself general marketing questions:

1. Who will be your customers?

2. Why they will order the web design services exactly form you?

3. Where and how they will get to know about you?

Without having clear answers to these questions you shouldn’t try to start anything.

The second step is to find trustful and reliable partner – offshore web design company – that will work as “development center” for your business. This company must have good experience in web design and development area, good reputation, top level of customer care and communication. There are many resources in the Internet where you can find necessary information – search engines, web design directories, outsourcing portals.

For example, you can try searching in search engines for appropriate key phrases “offshore web design”, “offshore web site design”, “offshore web development” and analyze sites of your potential partners.

Website style that you just will Use to produce the simplest User expertise

If labeling makes a particular product distinctive in one huge store, your web site and domain helps you be known among the numerous different websites on-line. it’s not solely crucial that you just build a decent alternative altogether aspects regarding a decent web site style, you’ve got to square out among your competitors.

Due to the event of UI patterns on-line, websites will have that “generic” look. though the character of their businesses vary greatly, their illustration via their web site will have completely different details nonetheless have an equivalent layout. As of currently UI patterns have evolved such a lot that there ar very little, refined developments which will be created.

Website design, however, is not just about design and layout. Compatibility as well as functional buttons are of utmost importance and must go hand-in-hand with your chosen UI pattern. It is an interesting thing, though, that UI patterns have come to develop a certain consideration on those who use their mobile devices in surfing the net. This is evident in the popularity of long scrolling UI pattern that is most convenient for reading when using smartphones. Another important development of UI pattern is its successful incorporation of cards as templates for websites. This is largely influenced by Pinterest and it is largely embraced by most businesses as it tends to look fresh and out-of-the-box, making it more appealing to younger consumers.

Another successful milestone for web design is the use of animation to provide the best user experience. Naturally, motion or anything that moves grabs the attention of visitors. This is why more and more web masters are investing on background animation or videos. Most of the time these short clips can give the visitors an idea of what the company has to offer. Aside from this, the trend also leans toward maximizing the use of hover and navigation. Visitors who are quite unsure of a certain feature on a website tend to hover their cursors over that button. UI patterns that has this theme produce an instant feedback. This feature be beneficial if you have lots of information that need to be posted while saving space. Innovative and space-efficient, that’s the whole concept of this UI pattern.

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