Browse Month

June 2018

Web style is way Deeper Than a fairly Face

One of the primary things we predict of once considering a replacement web site is however it’ll look. whereas this can be a very important purpose to stay in mind, it’s faraway from being the foremost vital from a selling and SEO position. Obviously, a sexy website is critical because it is sort of perpetually the primary factor prospective shoppers can notice. however it’s what is behind that pretty face that creates a true distinction.

While you’re deciding on your colors and fonts, be sure you to put how you plan to use your website in your marketing strategy at the top of the list too. You want to be sure to build your site around SEO and SEM strategy, not in vice versa. You can build your site in reverse and make the marketing end secondary, but my experience this makes optimization much more time consuming.

When in the planning stages, be sure that either you or the professional you hired does keyword research and there is a plan in place on how to utilize these keywords effectively. Google and the other search engines don’t care what your website “looks” like. because they don’t actually “see” them. What the crawlers look for is relevancy to the search query through keywords and content as well as accounting for readability.

Trying to account for these points after the fact can be a bit tedious and very time-consuming. Hummingbird is quite keen on keyword stuffing. It actually isn’t even about stuffing, but more about are keywords being used in relevant sentences. In other words being able to go back and randomly add keywords after the fact is not really an option anymore. Your best bet is to have your written content that has been completed based on keyword research ready to go.

Another at least as important aspect as looks that wins big points with both search engines and users is functionality. Google seeks out broken links on your site and can punish harshly for them. Competing in the world of SEO can be challenging enough, you’ll want keep the strikes against you to a minimum. This is also a quick way to drive users off quickly.

Keeping the back end of your website in order is equally as important as the front end. While considering your design one must also consider how the back end is going to piece together as well. Keeping this in mind will save you a great deal of time, help with the SEO as well as user experience.

Earning From Your Website

Before you start building your site, ask yourself “WHY?”. Why did you decide to build your own web site. How are you going to earn money? Creating simple homepage will not get you any money at all nor you receive lots of visitors. Your website must be the part of your business. It also must be the part of your business plan.

When you are planning your website, ask you the following questions:

1. Who is your audience?

Your main goal is to provide information to meet the needs of your key audience, in a manner that is user-friendly. Audiences may include your clients: businessmen, professionals, etc.

2. What goals do you want to achieve with this site?

What problems is your Web site trying to resolve? What are the advantages to having a Web site? Think about these questions as you prioritize your goals, and use them as a guide in your decision-making.

3. Is the information you want to provide the same information that your audience wants from you?

Your perceptions may dramatically differ from their perceptions! Involve your visitors, listen to their comments, test your site with them. Approach your information as if you were a user visiting your site for the first time. Does it make sense?

4. Is your information easily accessible?

Do not put up roadblocks! Make information available with as few “clicks” as possible. Always make contact information readily available. Don’t put up “under construction” pages — this frustrates users, who may not return to your site.

5. Is your content style appropriate to your audience?

Unless your users are expecting to find a text-heavy page, keep your copy simple and short. If it isn’t immediately obvious what the purpose of the page is, the user probably won’t read more than one or two sentences before moving on.

6. How will you keep the content up-to-date?

Who is responsible for hosting and updating website content? How often will he or she do it?

7. What is the structure of your site?

It is very helpful to sketch out a “site map” of your content in order to organize it effectively. Site maps help determine navigation across your site as well as the “breadcrumb” element on your pages. It may be helpful to create a map of your content as it exists on your current site, and another for how you envision the organization of your new site.

Unlocking the Power of Your Website!

Why do some web sites reap huge benefits while others just get lost in the shuffle? Do some web masters have a secret that most of us have overlooked? Actually, there is a secret to unlocking the power of your web site and it has to do with words. When communicating via the web, words truly make all the difference. And the only way to get the most out of your website is carefully choosing what you have to say and how you say it.

Is There a Difference When Writing for the Internet?

As a writer for a multitude of projects, I’ve noticed one very important distinction when writing for the Internet. That distinction boils down to less verbiage with more impact. What that means to you is making sure each word counts. Because people scan verbiage on the web it’s important to use words sparingly but they must be words that have power. Why? Because behind every well-written message, you should hear: “I have something that you want or need and you can hardly wait to get it.” Consequently, to get it right, you have to use words effectively.

Content is King!

People pay a fortune to have beautiful sites created yet they neglect the content! Without good content, all is lost. And although you have the freedom to place as much information on a web site as you choose, reader’s want information quickly therefore each word must be well thought out. Material that is too wordy may act as a deterrent. So bear in mind that “Content is King!” You may have the most beautiful site ever created but without excellent content your site will not be successful. When all is said and done, to motivate potential clients to take action, your message must be transmitted in such a way as to convey professionalism, sincerity and credibility.

Tips for Effective Web-Based Documents!

Consider your web-based document as though it were an advertisement because that’s exactly what it is. And good commercial advertisements often take creative license. While the sentence structure may not always be perfect, the verbiage must be creative, interesting and appealing to the ear and eye. As you prepare to put your site online, the following few points should be considered:

1) Writing is subjective which means some people will love what you have to say while others are just waiting around for an opportunity to criticize. Be concerned only with getting your intended audience to hear and appreciate what you have to say.

2) For web site writing, less is more. The attention span of most visitors is limited so make it easy and quick for visitors to find what they want. To have impact, web content should have about half of the word count of its paper equivalent.

3) No one specific web site will meet the needs or the appetites of everyone, therefore you’d be wise to choose a specific target audience and focus your attention on that group of individuals.

4) Share your information in a way that presents your product in an exciting, innovative way. If your copy is ho-hum, you’ll lose the reader before they begin.

5) Nothing on the web is static which means change is both common and necessary. Therefore, be willing to progress by changing the content on your site periodically. If you prefer not changing the content, add a newsletter or an article.

6) Make sure that somewhere in your copy, you encourage readers to take action. If you want your audience to contact you, include easily found contact information. If you want them to use your services, make it easy to buy or inquire.

7) Instill passion and enthusiasm in your copy. If you’re not excited, how can you expect someone else to feel excited about your product?

8) Make your site easy to scan. Since most web readers scan pages rather than reading through word-by-word, highlight the important points by using headings and bulleted points for emphasis. Make it easy to go from page to page.

To unlock the power of your web site, keep in mind that you may have a magnificent site but without excellent content your site will have little impact on the web. Sites created with over the top presentations, often neglect or ignore the copy. In truth all that showy, glitzy stuff will be of very little consequence without meaningful content. People may be impressed for a moment with flamboyant graphics but when all is said and done, they are primarily interested in an easy to read, beneficial site that offers something of value.

Earn On Offshore Web Design and Development

If you’ve got some expertise in computer style and need to create smart cash you’ll be able to strive acting as IT-outsourcing partner. Learn a lot of what you must recognize and the way to start out.

Why offshore web design and development?

Offshore computer style and development facilitate to stay costs a minimum of 3-5 times less, as an example, average hourly rate of net development services in USA is $35-75; in Great Britain – $25-50, in land – $5-20.

How it works?

Typical plan is like that:

  • You find a client who needs a web site, ask his/her requirements for the project and send to your offshore partner company.
  • The partner makes a proposal and gives you the project estimation basing on his hourly rate, for example, $10.
  • You mark up the rate $10/hour as high as you wish (and can – taking into consideration competition in your region, level of demand for web design services, and other marketing factors), for example to $30/hour, and sends the proposal to the client. So if the web design project is estimated on 50 man-hours of work, you charge the customer $1500, from which $500 you pay to your offshore partner company, and $1000 is your profit.
  • The partner company works on the project and delivers it to you along with copyright for the work.
  • You deliver the site to the customer.

Result – you have a satisfied client and good profit from the marked up price.

How to start?

The first and most important step is to analyze market in your region and decide if it’s worth to start this business.

If you already have your own web design company it is easier for you because you already know situation in the market, gain certain reputation, have clients list, etc.
But don’t be afraid if you are new to web design business. Believe in yourself and work hard and finally you will be rewarded for all your efforts. As in any type of business, starting the one in web design area, you must ask yourself general marketing questions:

1. Who will be your customers?

2. Why they will order the web design services exactly form you?

3. Where and how they will get to know about you?

Without having clear answers to these questions you shouldn’t try to start anything.

The second step is to find trustful and reliable partner – offshore web design company – that will work as “development center” for your business. This company must have good experience in web design and development area, good reputation, top level of customer care and communication. There are many resources in the Internet where you can find necessary information – search engines, web design directories, outsourcing portals.

For example, you can try searching in search engines for appropriate key phrases “offshore web design”, “offshore web site design”, “offshore web development” and analyze sites of your potential partners.

Website style that you just will Use to produce the simplest User expertise

If labeling makes a particular product distinctive in one huge store, your web site and domain helps you be known among the numerous different websites on-line. it’s not solely crucial that you just build a decent alternative altogether aspects regarding a decent web site style, you’ve got to square out among your competitors.

Due to the event of UI patterns on-line, websites will have that “generic” look. though the character of their businesses vary greatly, their illustration via their web site will have completely different details nonetheless have an equivalent layout. As of currently UI patterns have evolved such a lot that there ar very little, refined developments which will be created.

Website design, however, is not just about design and layout. Compatibility as well as functional buttons are of utmost importance and must go hand-in-hand with your chosen UI pattern. It is an interesting thing, though, that UI patterns have come to develop a certain consideration on those who use their mobile devices in surfing the net. This is evident in the popularity of long scrolling UI pattern that is most convenient for reading when using smartphones. Another important development of UI pattern is its successful incorporation of cards as templates for websites. This is largely influenced by Pinterest and it is largely embraced by most businesses as it tends to look fresh and out-of-the-box, making it more appealing to younger consumers.

Another successful milestone for web design is the use of animation to provide the best user experience. Naturally, motion or anything that moves grabs the attention of visitors. This is why more and more web masters are investing on background animation or videos. Most of the time these short clips can give the visitors an idea of what the company has to offer. Aside from this, the trend also leans toward maximizing the use of hover and navigation. Visitors who are quite unsure of a certain feature on a website tend to hover their cursors over that button. UI patterns that has this theme produce an instant feedback. This feature be beneficial if you have lots of information that need to be posted while saving space. Innovative and space-efficient, that’s the whole concept of this UI pattern.

How To perceive colours For Websites

One of the foremost vital aspects of web design is choosing out the proper set of colours for the web site. it’s ne’er enough simply to place 2 colours along and hope that your web site are going to be viewed by others. it’s very vital that you simply take time and replicate on what colours can work best. this text can make a case for some tips and tricks you’ll use on choosing out the most effective color set for your website.

#1: Use A Set Of Colors That Fit Your Business Image And Logo

There are many colors that you could choose from, but you selected the specific colors and color hues for your business logo for a reason. It’s wise to reflect on that reason and let that be the inspiration for the colors you use for your site. For example, if your logo has a black background with silver and gold lettering, your website might be one that utilizes a black, silver, or gold background with lettering that suits your website accordingly. Always make sure to use contrasting colors as these are easier on the eyes. This will require time and devotion as you must take time to reflect on the exact color combination that will work best for your site. Make sure to consult your web designer for information on what color palettes work best.

#2: Take Inspiration From Other Sites

The old saying goes “imitate, but don’t duplicate”. There are millions of websites out there which use different color palettes. Take some time to look at these sites to see what color palettes they use as well as where these colors are placed. Some sites will use different colors for their headers, different colors for each specific paragraph, and/or different colors for the radio buttons on the site. You should really devote a good amount of time to studying these different combinations so you can get a good idea of what color combinations work best for your site.

Website Development – Become Your Own professional

It is not necessary to be a computer “wiz” to develop your web site. You do have to know your product or service and be able to follow directions. Even if you have a web site consultant, “hands on” content and presentation development will be your responsibility-the buck still stops with you. Before you hire that web site expert, consider the following information. It may save you money and unnecessary waste of time.

One strategy is to utilize web site packages that provide software to enable you to select the number of pages needed, choose background color schemes, and will include “download” features that will identify various products and services you offer. These packages offer you control over content 24 hours, 7 days per week, as opposed to contracting someone at $450-$600 for initial development then $50-$75 per hour to generate the inevitable changes in content as you grow your business. In addition, most web site consultants include “fine print” detailed costs for adding pictures or changing landscape.

Although you do not have to speak an unfamiliar computer language to master the development of your business web site, you do have to know your product or service and a commitment to marketing and developing your business. Let’s take a look at the basics of web site development for a five (5) page site:

1. What do you want your visitor to see when they visit your site? Begin with “colors” for background and the printed words. Depending on the service or product, it will either be a soft gray background with black or maroon print or black or dark blue background with white print. Others may have pastel colors with soft print. Color selections are based on the product or message.

2. What information should appear first? The Welcome page should be viewed as the same as the welcome mat at your door. Its content will convey the purpose of your business or service. Your welcome message can be developed using the executive summary section of your business plan. You are introducing the product or service and giving your visitor a brief overview of what they can find on the other pages of your site. You are letting potential customers know they are in the right place.

You have 15 seconds to capture your audience. Not unlike other personal presentations, don’t waste time on unnecessary words. Get to the point. Entice them to want to know more. Information on this page, therefore, must be prepared by someone who knows the company and its products or services. Even with a web site consultant, no one can better describe your company than you. The basic facts will come from you. NO passing the buck here.

3. Who are you? The “About Us” page is your “brag bag” opportunity. This is where you talk about business accomplishments and expertise, awards and recognition. You can also provide a brief overview of yourself (especially if you are promoting consulting services) or background and expertise of any partners or key staff.

4. What are you selling? The product or Service page. Here is your sales pitch opportunity page. Describe how your product or service will be useful to your target market. Why is it unique? Who will it help? Why should they purchase it? This page, more than any other, will be fine tuned on a regular basis in the beginning. Wording, pictures, headings, etc. may need to be adjusted and revised as you develop and grow your business. For this reason alone, control over your web site should be a paramount consideration. Pictures are worth thousands of dollars.

Investing in an inexpensive digital camera is worth the effort and cost. Your ability to take pictures of your product and download to your site provides immeasurable savings of time, money, and aggravation in the long haul. Even when you turn the web site maintenance over to marketing staff, as your business grows, there is something to be said for a business owner who can not only manage but has basic mastery of its operations.

5. How can they purchase the product or use the service? The Contact and Order Page provides easy access to you or a company representative-essential to business growth. In this fast paced society, people still want to know they can communicate and receive immediate responses to inquiries they may have and gain clarity about the services or products they are purchasing. This page can include an auto responder (auto responder means providing a section for automated responses to questions. Individuals complete the form on this page, including name and e-mail information. In the comment section, they provide and specific concerns or questions. The message is automatically sent to your e-mail. You can automatically respond).

The Auto Responder is a great way to build your customer base and attract new customers while exchanging information and ideas. Including Auto Responders also suggests you care about customer opinions and concerns.

As an order page, you can investigate several e-commerce companies that provide merchant accounts so that people can buy immediately. Pay Pal is one free merchant on line account services. Your customers identify the product to purchase, can pay through a secured system and you follow up by shipping the orders. There is a charge for the sales transaction. The important consideration is knowledge that you do not have to expend hundreds of dollars in the start up phase to enter the competitive market professionally, ready to serve your market.

Be Mindful of Traps

After reading this article, you may feel challenged by the process of web site development. My suggestion is that you take each step a bite at a time. If you’ve decided to contract with an independent web site consultant, make sure you have direct contact with this individual via phone or visit. Prepare a list of questions including clarity about the level of control you will have over your site.

What is the rate for additional and ongoing costs? Have the consultant detail, in writing, exactly what is included in the basic development package, how they charge for maintenance of the web site, and when does it begin (for some charges do not occur until the site is up and running; for others charges begin as soon as they have completed the design).

Be sure the final contract for service is in writing, providing a clause for both to terminate the agreement, with proper notice, without penalties for you. Ask questions! Ask questions! Ask Questions! The only stupid question is the one you don’t ask. The key is that you establish a comfort level before moving forward.

All Rights Reserved. Permission is granted to electronically reprint this article as long as no changes are made and the byline, copyright information, and resource box.