Browse Month

May 2018

Successful business Sites

Do you create your web site simply to entertain yourself or does one need it to be an excellent net store? the actual fact is over eightieth of internet sites try to sell you one thing. there’s nothing wrong if you wish to urge some cash from the web site you created, however bear in mind to place some very attention-grabbing info on your pages. This info should be free, distinctive and necessary to as many folks as attainable.

Remember, Internet was built as a research network among universities in early 80’s and only after the introduction of first graphic compatible browsers it exploded with the commercial websites. Search engine will definitely rank you higher for that free content and other webmasters will definitely create links to your website if it has useful and interesting information. The ratio should be 90% of free information and 10% of commercial content. You can only increase the percentage of free information.

There are also other reasons why to provide people with free information in the field you are making money: they will study, they will see that you know what you are talking about, and they will trust you! Excellent reputation is the main thing (the key to success) in doing Internet business. It must be built by years of hard work and could be destroyed in minutes.

What are the secrets of some commercial websites?

1) Content. As I have already said: free, unique and interesting.

2) Good design (website design must be clean and user-friendly, unprofessional design speaks for itself)

3) Search engine-friendly (Search engine optimization is complex set of knowledge on how to be number one in search engine listings)

4) Link building strategies

5) Company branding.

6) Excellent customer care and support (remember those notes 24 hours 7 days a week? This must be really true for a good commercial website)

7) Wise goods selection (You may think that people selling everything on the Internet but that is not quite true. There are some things that stores do not offer via the Internet and you need to find those things and offer them. Be a pioneer!)

These are the major factors that play role in building successful commercial websites. However, you need to search, study and select your own ways to online success. Remember, Internet is a very flexible and constantly changing environment; things that worked well several months ago may be completely useless in the present. Search and try! That is my main advice to succeed in online business.

Thanks for reading.

Where’s Your Web Site?

This simple question can take on several different forms, but if you have your own web site, all are equally important. Don’t worry, this isn’t a sales letter, and it’s well worth a read.

That opening question can mean “where is your web site hosted?”, or “where in the search engines is your web site?”, or it can mean “where in your marketing does it appear?”

Let’s take the first option. Do you actually know where your web site is held? To most people, it’s not really that important, as long as you receive the service you require. The problem comes when you don’t really know what’s available. Get your current web site provider to tell you exactly what you are getting, and how much you are paying for each component of it, and then compare it with other companies. This is a very competitive market and you need to know what you can get for your money.

The next question is vital. Do you know whether people are finding your web site from search engines, and what they are typing in to find it? There are many key phrases that the majority of people use to locate businesses or products and services. Some of these will be obvious, but others can be more obscure.

You can use little tricks to gain more visitors. For example, there may be a common mis-spelling that people use to find your site that you could take advantage of. Sometimes, you can achieve top results by implementing such terms into your web site content. Analyse your web site traffic, or ask your web site provider to show you a report on how your visitors find you, then work out an action plan to improve the results. The key to a successful web site is constant monitoring and ‘tweaking’.

Thirdly, where is your web site on your marketing material? For most businesses it should be on your business cards, letterheads and stationery. It should also be included in any advertising you undertake. If you have an answering machine, tell your callers about your web site and its’ address on your greeting so they can view it whilst they await your return call. Create a signature for every outgoing email message that you and your company send out, with a link to your web site. Also, ensure that everyone in your organisation knows what your web site address is.

Use your web site as a marketing tool when talking to clients and prospects over the phone. Ask them to look at it while you speak and direct them to relevant areas instead of posting out brochures. With a more visual and immediate response as this, you could gain more customers. Why not place small window stickers in your vehicle windows? Think about how many people you pass during your average journey to the office. If you have remote staff or field staff, think about how many people will see their vehicle during a day. With today’s traffic, most drivers have plenty of time to write down the address!

Why You Need A Web Site

“I have a small business with just a couple of employees and I don’t think my product can really be sold online. Do I need a web site?”

In this day and time, there is very little that can’t be sold over the Internet. There are over 20 million people shopping online, buying everything from movies to cars to real estate property. Research predicts that revenues will be over $200 billion in 2004 and will grow at a rate of 30 to 50 percent over the next few years. These numbers alone should be enough to persuade you that you and your business should be online.

Regardless of whether you sell your product online, you should at the very least have an online presence so that customers, potential employees, partners and even potential investors can easily and quickly find more information about your company, the products and services you have to offer, as well as how to contact you.

But Can I Afford a Web Site?

Given the competition and current market trends you can’t afford NOT to. Think of your web site as your new marketing tool which, when applied correctly, will generate a return on investment. Your competition is probably already on-line and you need to use every possible avenue just to keep up. You should look at having a web site as an investment in you and your company’s future.

So whatever time or money you currently spend on marketing, supplementing it with a web site is probably a good idea. Your site will help you expand geographically and compete on a much larger scale.

Leveling the Playing Field

One of the most wonderful things about the Internet is that it’s helped to level the playing field when it comes to competition with the bigger companies. With a professional-looking web site, your small business can project the image and professionalism of a much larger company. It’s also a good signal to potential customers that you take things seriously.

Breaking the Ice into e-Commerce

Taking credit card orders over the Internet is quite an investment, especially if you don’t already have a merchant account. There are several e-Commerce solutions that can be custom-built for you that use payment gateways such as PayPal, which only requires a bank account and an email address. Customers can pay you through their credit card or even their checking account, and it’s a great solution if you’re looking to test the waters.

The Bottom Line

To be taken seriously, it’s not enough that you simply have a web site, but you must have a professional-looking web site. Many customers now search for information online before making a purchase; your web site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by Uncle Bob, your chance at making that good first impression will be lost.

No matter what size your business is, and even if you’re not planning on selling online, a well-made web site is essential for any business. If you don’t have a web site, you’re already losing business to companies that do.

Why Less Is a lot of once It involves web site Content

Websites square measure currently the most searching front for many businesses and that they square measure currently vying to induce the eye of the mass public that is why less is a lot of once it involves web site content.

Attention span

The data road is swamped with most information however typically attention spans will be terribly short. somebody is trying to find a service, they have to seek out it quick however wish the most effective deal.

A website has been found, but the website content is way too wordy, the sentences are too long. All the reader can see is a web page full of text that they have to read.

The reader switches off in horror. “I don’t want to read all that! I just want to find the right service”.

Too much information

Some business owners are very passionate about their business and sometimes this can come across in the website content, unaware that potential clients just have two question: Can you do the job and how much?

If there is too much information, potential clients may be inclined to believe that you can’t do the job and look elsewhere. Wait a minute – COME BACK. Once gone, they might never return. The website content hadn’t sharply hit the hammer smack bang on the nail. Gotcha. Instead the website had danced around a bit.

Road rage

Potential clients can be a bit like people who suffer from road rage. Their nerves are so brittle and they don’t take any prisoners. They won’t want to give you any business if the website content dances around the bush.

About us page

This is a crucial page that most website owners should hit the nail right on the head about what their business does within the first sentence.

As a website editor who has been editing top brass websites like Public Health England, Virgin Media and many local council websites, I am given content from web authors and sometimes I groan.

I can take an A4 page of content and cut it down to just a few sentences with the addition of bullet points if need be, especially if the content is for the www and not the intranet.

Intranets

Intranets are known to be aspect of a company that staff only use if necessary; since in most instances they are used as a dumping ground for information and bogged down with so much content that staff rarely browse to see what useful information they might find.

Browse! Are you mad?

It goes to show that quantity does not truly count, it’s quality that counts. On a final note, the good thing about content is it can easily be changed; it’s not stuck in stone like the printing of a book.

A website can be reviewed and edited professionally, viewed by the eyes of someone who appreciates the beauty of content getting to the point without causing readers to feel irked.

It can be all in a day’s work.

How to Make Your Own Website For Free

If you like the Internet and surfing through the billions of web pages on it then you might be thinking that you also would like to have your very own web page. Well, fortunately you can create your own web page for free and have it online so the whole world can surf the web and see what your web page is all about. If you want to learn more about building your very own website for free, simply follow the steps below and in a short period of time you will have your very own web page!

Step #1 Make a Plan

Before you start your web page you need to have a plan. You want to know the focus of your site and what kind of information you will put on your site, as well as how you want to design it. Having a plan and a strong sense of what you want to do will make finding a webhost and actually designing your site a lot easier.

Step #2 URL

You will need to register a URL if you want to make up your own, but this step will cost you a few dollars. Not much, but it’s not completely free. There are many sites, however, that will give you a free URL on their server so if a few dollars is a problem do not fear… you just have to search out the different sites that will allow you to do this. It is also important to make sure the hosts you find will allow you to carry out the plan you have for your website.

Step #3 Host

You will need to find a host. Granted, you may have already done this when setting up your URL, but this needs to be discussed more in depth. You want a free host that allows you to upload information with as few restrictions as possible. Also, you want a free hosting account that has uptime the majority of the time and that won’t penalize your site if you have too many visitors. Look into all of this information before deciding on a free host.

Step #4 Design

Most free hosts also have tools that help you design your website. While these can be somewhat limiting, they are very easy for people to use, even those with little computer knowledge can produce a decent looking web page. So, if you are just out to design a free website for your own personal use then it will certainly meet any needs you might have.

Step #5 Market

Now that your site is online you need to submit the URL to search engines, get other websites to link to you, and include information about your site in blogs and forums so you can get more visitors. Really, creating your web page is amazingly easy and can be absolutely free. Go ahead and get started and enjoy having your own web page today!